Our Approach to Marketing - rentabox24
en
Powrót do listy

KNOWLEDGE BASE

Insurance system Document Drafts Check-list for venue selection Referral program Initial marketing plan Drafts of Contract Amendments Draft agreement Implementation plan for Rentabox24 system Financial model Responsibilities of the franchisee Our Approach to Marketing Sales process Technical preparation of the branch Analysis of your local market The market for self-storage Rentabox24 franchise philosophy Welcome to the Rentabox24 catalog! Customer Support at Rentabox24 Post-construction documentation Franchise fees

Our Approach to Marketing

At Rentabox24, we have our own dedicated marketing department. We do not rely on external agencies – all marketing activities are planned, executed, and optimized by our in-house team. This ensures full control over campaigns and guarantees that the marketing budget is spent effectively.

Key Components of Our Marketing Activities

1. SEO (Search Engine Optimization):

  • Our team continually works on improving the website’s search engine ranking.
  • We tailor content and optimize the site to rank high for self-storage-related search queries.
  • In areas where competition is low or absent, SEO can partially replace paid advertising, leading to significant savings.

2. Google Ads and Meta Campaigns (Facebook, Instagram):

  • We run targeted paid campaigns in search engines and on social media platforms to reach customers actively looking for rental storage solutions.
  • Campaigns are precisely targeted to reach the right audience in your specific location. Each location is assigned a tailored mix of campaign types, ensuring that we engage potential customers both through search and visual ads.
  • The mix evolves based on the growth stage of the branch.

3. Local Marketing Initiatives:

  • Posting advertisements on local classified websites and forums.
  • Collaborating with local media and community groups.
  • Placing advertising banners at key locations throughout the city.

Our Optimization Philosophy

The goal of our marketing activities is not only to increase customer numbers but also to optimize costs. We continuously analyze campaign performance to:

  • Increase the number of leads while reducing the cost per lead.
  • Focus on activities that deliver the highest return on investment (ROI).
  • Adapt strategies to the specifics of the local market.

Every month, we prepare reports on our activities, showcasing their effectiveness and proposing adjustments to improve the strategy where necessary.

Why Does Our Approach Work?

By managing all marketing efforts in-house, we maintain a complete overview and control of all activities. Our marketing team not only plans and implements campaigns but also monitors their performance regularly. This allows us to respond quickly and make real-time adjustments to further improve results.

We develop a comprehensive strategy that attracts customers and steadily increases occupancy for your facilities.